The new head of ambushed CBC Sports is not just wanting to finish what has been started set as of late, he's meaning to go in the same course at full throttle.
Except for its arrangement as surrogate supporter of Rogers' Hockey Night In Canada, CBC Sports under Greg Stremlaw will be a system that pretense solely top-level national and global games - the vast majority of them beginner.
``What we're about is showcasing understood and exceptional competitors, winter and summer, contending at the top levels," official chief Stremlaw said in a meeting this week. ``That implies national titles, big showdowns, World Cups, Grand Prix occasions, Olympic trials ... It's about indicating Canadians battling for the privilege to wear the Maple Leaf and the individuals who have won that privilege contending with the best in the world.``
While that seems like the sort of thing an open supporter ought to be doing, it's not really the model for an effective television business. The issue with beginner games and global occasions outside the Olympics and World Cup is that they tend to draw a corner group of onlookers. Viewers become involved with snowboarding and speed skating at regular intervals and essentially overlook them after that.
Add to that the loss of the national NHL bundle, which practically financed whatever remains of CBC's operations for quite a long time, and you have a really huge test.
However, Stremlaw, who ventured down as head of Curlling Canada to take the CBC work six weeks prior, trusts he's up to that test.
As anyone might expect, he uses twisting as a sample.
``If you had told individuals 30 years back that there would be as much twisting on TV as there is today, they would have snickered at you," said Stremlaw, who arranged twisting's last enormous TV bargains. ``Or in the event that you had said that the lesser hockey big showdown would end up being as large as it is today, individuals would have jeered.
``I think there are numerous different gems waiting to be discovered out there. It won't occur incidentally, yet I accept there are numerous different games out there that are overlooked in light of the fact that they haven't been showcased."
A key to that is exploiting more than TV and grasping the advanced world with gushing and applications.
``Technology gives us such a large number of more mediums to do that," he said. ``Broadcasting is one and only of those components. It's a development."
The greatest piece of that procedure is the Olympics, which CBC now controls for the following decade.
``There's an exceptional spot that CBC Sports can fill and having five straight Olympic Games isn't an awful begin to put some real sticks in the guide in knowing where we're endeavoring to go and ensuring that we're giving substance between those Games and telling the stories lasting through the year rather than each two or four years," Stremlaw said.
That implies concentrating on Olympic sports year-round and building enthusiasm for competitors and their stories.
That procedure will be in plain view this weekend as a patched up CBC Sports Weekend hits the air, with the Road to the Olympics its centerpiece.
Stremlaw likewise wants to develop associations with different telecasters, expanding on manages Bell Media and Rogers to convey the Olympics.
``I trust that organizations are a perfect approach to boost CBC Sports' aptitude and convey country building occasions to all Canadians," he said. ``I'm hopeful that there are other potential associations we can investigate in different zones. It needs to work for both."
Those associations incorporate the arrangement with Rogers to convey Hockey Night In Canada on CBC, with Rogers holding the greater part of the income - a course of action that has raised numerous eyebrows for its questionable advantage to people in general telecaster.
Be that as it may, Stremlaw doesn't see that relationship evolving.
``I'm not mindful of, nor do I expect, any adjustments sooner rather than later in our arrangement with Rogers," he said.
Except for its arrangement as surrogate supporter of Rogers' Hockey Night In Canada, CBC Sports under Greg Stremlaw will be a system that pretense solely top-level national and global games - the vast majority of them beginner.
``What we're about is showcasing understood and exceptional competitors, winter and summer, contending at the top levels," official chief Stremlaw said in a meeting this week. ``That implies national titles, big showdowns, World Cups, Grand Prix occasions, Olympic trials ... It's about indicating Canadians battling for the privilege to wear the Maple Leaf and the individuals who have won that privilege contending with the best in the world.``
While that seems like the sort of thing an open supporter ought to be doing, it's not really the model for an effective television business. The issue with beginner games and global occasions outside the Olympics and World Cup is that they tend to draw a corner group of onlookers. Viewers become involved with snowboarding and speed skating at regular intervals and essentially overlook them after that.
Add to that the loss of the national NHL bundle, which practically financed whatever remains of CBC's operations for quite a long time, and you have a really huge test.
However, Stremlaw, who ventured down as head of Curlling Canada to take the CBC work six weeks prior, trusts he's up to that test.
As anyone might expect, he uses twisting as a sample.
``If you had told individuals 30 years back that there would be as much twisting on TV as there is today, they would have snickered at you," said Stremlaw, who arranged twisting's last enormous TV bargains. ``Or in the event that you had said that the lesser hockey big showdown would end up being as large as it is today, individuals would have jeered.
``I think there are numerous different gems waiting to be discovered out there. It won't occur incidentally, yet I accept there are numerous different games out there that are overlooked in light of the fact that they haven't been showcased."
A key to that is exploiting more than TV and grasping the advanced world with gushing and applications.
``Technology gives us such a large number of more mediums to do that," he said. ``Broadcasting is one and only of those components. It's a development."
The greatest piece of that procedure is the Olympics, which CBC now controls for the following decade.
``There's an exceptional spot that CBC Sports can fill and having five straight Olympic Games isn't an awful begin to put some real sticks in the guide in knowing where we're endeavoring to go and ensuring that we're giving substance between those Games and telling the stories lasting through the year rather than each two or four years," Stremlaw said.
That implies concentrating on Olympic sports year-round and building enthusiasm for competitors and their stories.
That procedure will be in plain view this weekend as a patched up CBC Sports Weekend hits the air, with the Road to the Olympics its centerpiece.
Stremlaw likewise wants to develop associations with different telecasters, expanding on manages Bell Media and Rogers to convey the Olympics.
``I trust that organizations are a perfect approach to boost CBC Sports' aptitude and convey country building occasions to all Canadians," he said. ``I'm hopeful that there are other potential associations we can investigate in different zones. It needs to work for both."
Those associations incorporate the arrangement with Rogers to convey Hockey Night In Canada on CBC, with Rogers holding the greater part of the income - a course of action that has raised numerous eyebrows for its questionable advantage to people in general telecaster.
Be that as it may, Stremlaw doesn't see that relationship evolving.
``I'm not mindful of, nor do I expect, any adjustments sooner rather than later in our arrangement with Rogers," he said.
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