Hong Kong Fashion Week, which commenced its three-day keep running on Monday, is not a for the most part a draw for worldwide famous people. Yet, the exchange occasion did figure out how to score an obvious name this season: Taylor Swift.
The artist herself did not make the trip east but rather her recently dispatched dress line for the Chinese market organized a little runway show in the midst of the corners of article of clothing makers. Nashville-based Heritage66 dispatched Swift's image a year ago on JD.com and Alibaba's Tmall stages in an offer to underwrite off the vocalist's enormous prominence in China and balance the multiplication of fake Taylor Swift items flooding the business sector. Presently Heritage66 is trusting retailers, both in China and different nations, will get the new brand.
The show — a blend of spring and fall stock — highlighted pieces like edited T-shirts, body-embracing minidresses and thin jeans embellished with the vocalist's name or the letters containing it.
A great part of the stock had a lively vibe to it — like a short gown with a tie at the waist looking like the sleeves of a varsity coat. The models skiped around the stage — decked out in musical instruments and artificial records — to a soundtrack of Taylor's hits such as "Ill will," "Clear Space" and "Shake It Off."
Kate Liegey, head working officer of Heritage66, said she couldn't give deals figures however said the line is seeing "incredible" accomplishment in its initial couple of weeks on Tmall and JD.com.
"We understood that the interest was only unbelievable for the store business and we chose to do this appear," said Liegey, who included that many retailers from areas as differing as Dubai, Uruguay and Mexico have communicated enthusiasm for the gathering. "Everyone needs the product line."
The artist herself did not make the trip east but rather her recently dispatched dress line for the Chinese market organized a little runway show in the midst of the corners of article of clothing makers. Nashville-based Heritage66 dispatched Swift's image a year ago on JD.com and Alibaba's Tmall stages in an offer to underwrite off the vocalist's enormous prominence in China and balance the multiplication of fake Taylor Swift items flooding the business sector. Presently Heritage66 is trusting retailers, both in China and different nations, will get the new brand.
The show — a blend of spring and fall stock — highlighted pieces like edited T-shirts, body-embracing minidresses and thin jeans embellished with the vocalist's name or the letters containing it.
A great part of the stock had a lively vibe to it — like a short gown with a tie at the waist looking like the sleeves of a varsity coat. The models skiped around the stage — decked out in musical instruments and artificial records — to a soundtrack of Taylor's hits such as "Ill will," "Clear Space" and "Shake It Off."
Kate Liegey, head working officer of Heritage66, said she couldn't give deals figures however said the line is seeing "incredible" accomplishment in its initial couple of weeks on Tmall and JD.com.
"We understood that the interest was only unbelievable for the store business and we chose to do this appear," said Liegey, who included that many retailers from areas as differing as Dubai, Uruguay and Mexico have communicated enthusiasm for the gathering. "Everyone needs the product line."
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